With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins take it in their stride, outside of the US we [...]

Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve earned a seat at your agency’s next pub quiz. On [...]

In our previous blog post, we discussed how Symplify allows you to quickly and easily build email newsletters that take full advantage of email marketing’s increasing ROI. In this post, [...]

“Membership has its privileges”. Like most successful admen, the one who coined this famous tagline had a firm grasp of human psychology. Gorden Bowen clearly understood that everyone yearns to [...]

By now, everyone agrees that the most effective way to increase engagement and conversion of your marketing campaigns is to  “send the right message, to the right person, at the [...]

What do Facebook, email, SMS, voice and print have in common? Each communications channel is one your customer prefers. Clearly, customer preference is at the core of a customer-first approach. [...]