2021 will go down in history as the year of digital transformation. The on-going Covid-19 pandemic has led to unprecedented [...]
Gina Tricot: When the data speaks for itself When you start A/B testing you quickly begin to see the importance [...]
Welcome to the final installation of Symplify’s Non-Profit Playbook. Will now complete our three-part series with an exploration of how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.
10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday
Did you know that e-commerce sales now represent nearly 50% of all retail growth? Not surprising in our current environment. Get in control and check out 10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday.
In today's age of data analytics, marketers are focused on driving traffic to their sites. But traffic generation is only half the marketing equation. In addition to bringing visitors to your site, you'll need to keep them there and get them to convert into leads.
How we increased the amount of finalized donations by 20% Barncancerfonden is a Swedish NGO whose vision is to eradicate [...]
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will [...]
Why “negative” test results are not necessarily negative. A/B testing is a very humbling task. It teaches us that getting [...]