Nordicfeel: +1000% Sign-Ups with a Smarter Pop-Up
How we challenged Nordicfeel's pop-up and increased sign-ups by 1000%. E-commerce pop-ups are meant to grab the attention of the user, and (in most cases) deliver information or a [...]
How is your BIMI game?
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification (BIMI - pronounced Bih-mee). Looking for an easier way to [...]
Black Friday is soon upon us. Time to test? Or not?
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the flamboyant Lipizzaner stallions, who dazzle when trotted out. So why [...]
When at first you don’t succeed, try try again.
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to - undertake the critical task of finding a new name [...]
