You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, [...]
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
When at first you don’t succeed, try try again.
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
Black Friday. Get a bounce in your sales, not in your recipients list…
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins [...]
Email Newsletters: are you up on best practices?
Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve [...]
Taking Your Email Newsletter to the Next Level
In our previous blog post, we discussed how Symplify allows you to quickly and easily build email newsletters that take [...]
Reward Customer Loyalty: add InApp to your marketing mix
“Membership has its privileges”. Like most successful admen, the one who coined this famous tagline had a firm grasp of [...]
Symplify How To: Adding SMS to your Customer Journey
By now, everyone agrees that the most effective way to increase engagement and conversion of your marketing campaigns is to [...]
The Customer-First approach to Multi-Channel automation
What do Facebook, email, SMS, voice and print have in common? Each communications channel is one your customer prefers. Clearly, [...]
Dial in More Channels to Connect with Your Customers
Like many people, I have dedicated a specific email account for my retail email newsletter sign-ups. What I have noticed [...]