Conversion rate optimization and A/B testing is anything but a new phenomenon. It has been around for ages. Derived from modern medicine and its experimentation with placebo effect, A/B testing has been used on websites since the dot-com boom 20 years ago.
This guide aims to give you a solid understanding of the CRO realm and highlight important initiatives in order to get started. We’ll also provide you with the CRO framework we use together with our amazing customers, some of which are among the top e-commerce brands in the world.