Project Description

Watch on-demand

Watch on-demand,Webinar

How to bring customers to the center of the digital journey

A success story from CDON, Symplify and Trustpilot 

In a context of uncertainty and shifting trends towards digital transformation, it is important to understand what can drive the success of an online e-commerce strategy with limited resources. Many companies still have a tendency to think that they know exactly what the customers want, without even speaking or taking into account their customers’ feedback.

In this webinar, you’ll learn how:

  • To use A/B testing to incorporate your customer needs into a shopping journey
  • To integrate and take advantage of customers feedback in your operations
  • CDON managed to uplift their onsite conversion rate by A/B testing and using customer reviews
  • CDON succeeded to improve their rating from 1,5 to 4,4/5


Lukas Rogvall
CRO Specialist, Symplify Conversion

Sarah Bacchetti
Partner Manager Nordics, Trustpilot