Project Description


Black Friday – Get a bounce in your sales, not in your recipients list…

As we tend to forget Black Friday in Europe, there are usually severe consequences when we remember it. We get it out and then get blacklisted on Cyber Monday.

Those in the know, know that it isn’t just a day; it’s an extended period of high and heavy traffic.Right, here are the things that you need to do if you are hoping to raise your ales during Black Friday without being blacklisted.

Table of contents

  • Review the recipient list again
  • Get prepared
  • Less can be more
  • Test, test and test again
  • Timing
  • Give them an offer you can’t refuse
  • Adjust and optimize


Black Friday cover