The 4 Stages of Your Relationship Marketing Maturity
The goal of every organization is to have their prospects turn into customers and grow with the business to maximize customer lifetime value. Best case scenario; have them become [...]
3 Benefits of Leveraging Automated Multichannel Engagement
A one-size fits all solution is perfect for many things. Unfortunately, marketing isn’t one of them. The reason? The modern consumer uses a broad range of channels to interact [...]
Multichannel Customer Engagement Case Studies: 3 Renowned Companies Demonstrate How It’s Done
Companies leveraging multichannel engagement are seeing a quantum leap in revenue and growth. Here are some examples of companies tremendously benefiting from adopting multichannel customer engagement strategies. 1. [...]
7 Common Challenges Organizations Face with Multichannel Customer Engagement
Multichannel customer engagement is set to become the gold standard for marketing. Did you know that 51% of companies today use at least eight channels to interact with their [...]
How Automated Multichannel Engagement Helps Organizations Increase Sales Revenue and Customer Lifetime Value
As the digital landscape continues to evolve, organizations must capitalize on increasing customer lifetime value (CLV) by analyzing the customer lifecycle to identify marketing automation opportunities. One solution that [...]
Quebec’s Bill 64: Everything You Need to Know and Why It’s Important in 2022
2021 will go down in history as the year of digital transformation. The on-going Covid-19 pandemic has led to unprecedented levels of technological innovations and digitization, completely changing the way [...]
