{"id":1365,"date":"2019-02-22T15:13:57","date_gmt":"2019-02-22T15:13:57","guid":{"rendered":"https:\/\/dev.symplify.com\/non-classifiee\/how-to-show-your-subscribers-some-love\/"},"modified":"2020-10-30T07:54:54","modified_gmt":"2020-10-30T07:54:54","slug":"how-to-show-your-subscribers-some-love","status":"publish","type":"post","link":"https:\/\/dev.symplify.com\/fr\/blog\/how-to-show-your-subscribers-some-love\/","title":{"rendered":"How to show your subscribers some LOVE"},"content":{"rendered":"

As digital marketers, we are in a complicated relationship with our subscribers. Today, subscribers are more demanding and have higher expectations of us. And like any relationships, subscribers don\u2019t stay static. \u00a0At different points in their lifecycle with your brand, subscribers will evolve and migrate from one stage to another. \u00a0If we want to keep them, we need to offer different types of messaging so that they stay engaged and feel loved.<\/p>\n

That is why one of our key responsibilities is to monitor the migration trends of our subscribers. We need to be able to react to changes in the subscriber\u2019s behaviours quickly. \u00a0But how do you do this when you\u2019re responsible for 100,000s or even millions of subscribers?<\/p>\n

One technique that you can try is our\u00a0L.O.VE<\/a>\u00a0analysis. \u00a0This analysis uses data that you already have on your subscribers and segments them into groups based on their historical transactions and behaviourial activities with your program.<\/p>\n

\u201cL<\/strong>\u201d refers to the subscriber\u2019s loyalty or longevity. \u00a0Basically, how long have they been part of your program? \u00a0Did they just signed up or have they been subscribed for years?<\/p>\n

\u201cO<\/strong>\u201d refers to the subscriber’s obsession. \u00a0Do they always open your message or never? When was the last time they engaged with your brand?<\/p>\n

\u201cVE<\/strong>\u201d refers to the subscriber’s value. \u00a0How much has the subscriber produced for you? For example, what is the average dollar amount of their purchase, donation or the number of impressions they have generated? \u00a0Basically, how often does the subscriber positively react to your message and converts on the call to action? How likely will the subscriber do what you wanted them to do?<\/p>\n

By analyzing your subscribers on these dimensions, you\u2019ll be able to segment your base into multiple subscriber personas. Here are a few examples:<\/p>\n

\u00ab\u00a0The Champion\u00a0\u00bb<\/em><\/p>\n

A subscriber with high loyalty, high obsession, and high value is your \u201cchampion.\u201d \u00a0This type of subscriber is the best and most engaged subscriber. \u00a0This subscriber is most likely to convert on any request you ask of them. \u00a0You will want to do everything to keep them and find more of them.<\/p>\n

\u00ab\u00a0The Emerging Hero\u00a0\u00bb<\/em><\/p>\n

A subscriber with low loyalty (because they are new), medium to high obsession, and medium to high conversion is your \u201cemerging hero.\u201d \u00a0This type of subscriber has exhibit traits that suggest they could be one of your best customers. \u00a0You will want to nurture them and ask them to do more.<\/p>\n

\u00ab\u00a0The Falling Hero\u00a0\u00bb<\/em><\/p>\n

A subscriber with high loyalty (been with you for a long time), low obsession, and medium to low value is your \u201cfalling hero.\u201d \u00a0This type of subscriber is showing trends of churning and becoming dormant. \u00a0They need some special attention and should be targeted with a re-engagement campaign.<\/p>\n

These are just some of the insights you’ll be able to discover using the\u00a0L.O.VE<\/a>\u00a0analysis. Now that you know who your subscribers are, you are empowered to develop innovative campaigns for them that will grow your list, retain your best and recover those that are worth saving.<\/p>\n

This analysis is also your starting point for customer journeys that will automatically detect when a subscriber migrates from one stage into another stage and trigger a program tailored just for them.<\/p>\n

Now, go and show your subscribers some love.<\/p>\n

‍<\/p>\n","protected":false},"excerpt":{"rendered":"

As digital marketers, we are in a complicated relationship with our subscribers. Today, subscribers are more demanding and have higher […]<\/p>\n","protected":false},"author":5,"featured_media":1278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,29],"tags":[],"class_list":["post-1365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-communication-fr"],"_links":{"self":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":1,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"predecessor-version":[{"id":1431,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1365\/revisions\/1431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/media\/1278"}],"wp:attachment":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}