{"id":1361,"date":"2019-04-25T15:11:07","date_gmt":"2019-04-25T15:11:07","guid":{"rendered":"https:\/\/dev.symplify.com\/non-classifiee\/symplify-how-to-adding-sms-to-your-customer-journey\/"},"modified":"2023-06-28T14:55:41","modified_gmt":"2023-06-28T14:55:41","slug":"symplify-how-to-adding-sms-to-your-customer-journey","status":"publish","type":"post","link":"https:\/\/dev.symplify.com\/fr\/blog\/symplify-how-to-adding-sms-to-your-customer-journey\/","title":{"rendered":"Symplify How To: Adding SMS to your Customer Journey"},"content":{"rendered":"<h3>By now, everyone agrees that the most effective way to increase engagement and conversion of your marketing campaigns is to \u00a0\u201csend the right message, to the right person, at the right time\u201d.<\/h3>\n<p>However, in today\u2019s increasingly hyper-personalized world, this is no longer good enough. \u00a0We now also need to consider sending \u201cto the right channel\u201d.<\/p>\n<p>Sophisticated marketers appreciate the fact that automated Customer journey maps help marketers better understand their customers and identify opportunities to strengthen and build long-term relationships. \u00a0Yet, these customer journeys often only use one channel, typically email.<\/p>\n<p>Leveraging different channels at multiple touchpoints is an integral part of the overall Customer Journey. \u00a0In addition to email, another channel that you should be considering is SMS. \u00a0If not, you may be missing out on an important opportunity to connect with your customers.<\/p>\n<p>How often do you check email? Now what about your phone? What better push channel than SMS, then, to send short, timely, personalized reminders about events, deliveries, reservations and appointments to customers? While email is better for long-form and more creative messaging, SMS is ideal for short and time-sensitive notifications.<\/p>\n<p>SMS has been generally adopted as a common (and often the preferred) method for day-to-day communications. \u00a0Over 1.6 trillion SMS messages are sent annually worldwide. \u00a0Here\u2019s the most recent breakdown:<\/p>\n<ul>\n<li>Asia-Pacific: 665 billion messages<\/li>\n<li>The Americas: 641 billion messages<\/li>\n<li>Europe: 288 billion messages<\/li>\n<li>Africa and the Middle East: 81 billion messages<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Moreover, the engagement rate for SMS is outstanding. \u00a0SMS is almost always opened instantly and read. \u00a0Here are some key metrics:<\/p>\n<ul>\n<li>On average, 90%+ of all SMS are opened and read compared to 20% of email.<\/li>\n<li>Comparative response times are impressive as well: 90 minutes for email versus 90 seconds for SMS.<\/li>\n<\/ul>\n<p>With these numbers, it is no wonder more businesses are starting to use SMS as part of their marketing mix. \u00a0However, a strategic approach needs to be taken when pairing SMS and email as part of your automated customer journey. \u00a0Each channel has unique characteristics that need to be considered.<\/p>\n<p>SMS is a quick and easy way for customers to provide invaluable feedback and rate your business. An effective SMS campaign can make customer onboarding a breeze, improving customer experience. \u00a0Considering an internal communications campaign? An SMS blast to employees is a sure-fire way to get everyone\u2019s attention. Used strategically, and not intrusively, SMS allows you to engage with audiences on a platform that\u2019s convenient for them. Your helpful assistance keeps your brand top of mind.<\/p>\n<h3><strong>Ready to give SMS a try?<\/strong><\/h3>\n<p>To get you started, here are a few key elements that can help turn your email and SMS pairing from ordinary to outstanding:<\/p>\n<ul>\n<li>All successful email and SMS campaigns start with a strong database of qualified customers and\/or prospects. Being GDPR\/CAN-SPAM\/CASL compliant not only ensures that you stay on the right side of regulatory bodies, it\u2019ll provide you with a rich email and telephone database that will increase open, response and click-through rates.<\/li>\n<li>Understand your customer\u2019s journey. Choose the right channel for the right message and call-to-action. Email marketing is usually most powerful when it is informative and incentivizing. SMS is often best used when managing the customer relationship through helpful and timely reminders about things like appointments, reservations and renewals. Your customer journey may be unique to your business. Tailor it according to your clients\u2019 habits and preferences for a winning combination of email and SMS communication.<\/li>\n<li>Test, test, test. With Symplify, your vision for your customer journey can be validated in test mode, through the \u201cWalk me through my Journey\u201d flow preview. You\u2019ll receive a summary of your Journey starter. Prompts will display if any settings are missing, and can easily be fixed. You\u2019ll be able to see how your message will display in every channel and on every platform. \u00a0Your matches will be counted, and you\u2019ll be able to verify contact attribute data. If you\u2019ve included a split in your customer journey, you\u2019ll be able to follow each individual path to completion.<\/li>\n<\/ul>\n<h3>Symplify is simple. You can add SMS to your customer journey within days if not hours. We\u2019re here to help guide you through technical and regulatory best practices, so you can launch your first campaign with confidence.<\/h3>\n<h2><a href=\"https:\/\/dev.symplify.com\/fr\/contactez-nous\/\">Contact us<\/a> to find out more.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>By now, everyone agrees that the most effective way to increase engagement and conversion of your marketing campaigns is to  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":1239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,29],"tags":[],"class_list":["post-1361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-communication-fr"],"_links":{"self":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=1361"}],"version-history":[{"count":2,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1361\/revisions"}],"predecessor-version":[{"id":8602,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1361\/revisions\/8602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/media\/1239"}],"wp:attachment":[{"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=1361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=1361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=1361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}