{"id":1353,"date":"2020-09-03T14:25:31","date_gmt":"2020-09-03T14:25:31","guid":{"rendered":"https:\/\/dev.symplify.com\/non-classifiee\/the-email-newsletter-marketings-workhorse-delivers-strong-roi\/"},"modified":"2021-09-07T12:01:42","modified_gmt":"2021-09-07T12:01:42","slug":"the-email-newsletter-marketings-workhorse-delivers-strong-roi","status":"publish","type":"post","link":"https:\/\/dev.symplify.com\/fr\/blog\/the-email-newsletter-marketings-workhorse-delivers-strong-roi\/","title":{"rendered":"The Email Newsletter: Marketing\u2019s Workhorse Delivers Strong ROI"},"content":{"rendered":"

The email newsletter is marketing\u2019s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the flamboyant Lipizzaner stallions, who dazzle when trotted out.<\/h2>\n

So why invest in a workhorse when a Lipizanner seems more exciting? It\u2019s simple. No other channel consistently delivers similarly strong results at a low cost. The email newsletter\u2019s ROI is beyond compare. Year after year, it remains the best performing digital channel in the marketer\u2019s stable.<\/p>\n

A recent study by the UK\u2019s Direct Marketing Association couldn\u2019t make the case more clearly<\/a>: not only is email marketing reliable from an ROI perspective, its ROI is actually on the rise. The DMA\u2019s study was the first since the introduction of GDPR regulations in May 2018. Industry apprehension that regulatory changes would have a negative impact on ROI turned out to be premature. We now know this couldn\u2019t be further from the truth. Study results show that email ROI in a post GDPR world have actually increased from \u00a332 to \u00a342 for every pound spent. Lifetime value (LTV) of each individual email address has also risen sharply by 33% year-on-year.<\/p>\n

So why don\u2019t more organizations have email newsletters? The two challenges often cited by marketers are:<\/p>\n