Recent world events, triggered by COVID-19, have delivered a resounding message to the business world that “markets can change in the blink of an eye.” Companies worldwide had to invent new ways to manage daily operations. The retail industry was also on the receiving end of the COVID-19 whip, which resulted in unprecedented disruption.
The hero of this historic moment? Technology. The pandemic accelerated a shift towards a more digital world and triggered shopping behaviors that are likely to have lasting effects. To remain relevant in a constantly changing retail landscape, retailers will need to embrace digital transformation and become more agile. This guide will help you develop and implement a successful digital transformation strategy.